Subscription Retention & Churn Report

The Retention report in FluentCart provides a deep dive into your subscription health, helping you track how many customers you keep versus how many you lose (churn) over time. This dashboard is essential for measuring long-term stability and customer loyalty.

Accessing the Retention Report

Go to your WordPress dashboard, navigate to FluentCart Pro → Reports, and select the Retention sub-tab under the Subscriptions category.

Report Filters and Controls

Use the controls at the top of the page to customize the data displayed in your charts and tables.

• Date Filter: Define a specific date range to analyze retention trends over weeks, months, or years.
• Reset Filters: Instantly clear your custom date selections to return to the default report view.

Subscription & MRR Retention

This section highlights your ability to keep active subscribers and the revenue they generate.

• Subscription Retention: The percentage of individual subscribers who remained active compared to the previous period.
• MRR (Monthly Recurring Revenue) Retention: The percentage of recurring revenue maintained. This helps you see if you are keeping your most valuable customers.
• Average In Period: A helpful benchmark showing your historical average for these metrics to help you identify if current performance is above or below your norm.

Retention Rate Chart

The Retention Rate chart provides a visual month-over-month comparison of your subscriber stability.

• Subscription Retention vs. MRR Retention: The chart plots both metrics side-by-side, allowing you to see if customer loss is impacting your revenue proportionally.
• Interactive Controls: Use the icons in the top-right corner to zoom into specific dates, toggle between chart types, or download the graph for your internal business reviews.

Lifetime Analysis

This section uses your current data to predict the long-term value of your average customer.

• Expected Subscription Lifetime: An estimate of how many months a customer will stay subscribed based on your current retention rate.
• Expected Lifetime Value (LTV): The total revenue you can expect to earn from a single subscriber before they churn. This is a critical metric for determining how much you can afford to spend on marketing.

Subscription & MRR Churn

Churn is the measure of lost customers. Monitoring this helps you identify "leaks" in your subscription model.

• Subscription Churn: The percentage of customers who cancelled their subscriptions during the selected period.
• MRR Churn: The total amount of recurring revenue lost due to cancellations or downgrades.
• Churn Rate Trend: This line graph visualizes whether your churn is increasing or decreasing over time, helping you spot negative trends before they impact your bottom line.

Note: High churn in a specific month often correlates with the end of a promotional period or a technical issue. Use these dates to investigate and improve your customer experience.

With the Retention Report, you can move beyond simple signup numbers and focus on building a sustainable, recurring business by keeping the customers you've already won.