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Subscription Retention & Churn Report ​

The Retention report in FluentCart provides a deep dive into your subscription health, helping you track how many customers you keep versus how many you lose (churn) over time. This dashboard is essential for measuring long-term stability and customer loyalty.

Accessing the Retention Report ​

Go to your WordPress dashboard, navigate to FluentCart Pro → Reports, and select the Retention sub-tab under the Subscriptions category.

Report Filters and Controls ​

Use the controls at the top of the page to customize the data displayed in your charts and tables.

  • Date Filter: Define a specific date range to analyze retention trends over weeks, months, or years.
  • Reset Filters: Instantly clear your custom date selections to return to the default report view.

Retention Report

Subscription & MRR Retention ​

This section highlights your ability to keep active subscribers and the revenue they generate.

  • Subscription Retention: The percentage of individual subscribers who remained active compared to the previous period.
  • MRR (Monthly Recurring Revenue) Retention: The percentage of recurring revenue maintained. This helps you see if you are keeping your most valuable customers.
  • Average In Period: A helpful benchmark showing your historical average for these metrics to help you identify if current performance is above or below your norm.

Retention Rate Chart ​

The Retention Rate chart provides a visual month-over-month comparison of your subscriber stability.

  • Subscription Retention vs. MRR Retention: The chart plots both metrics side-by-side, allowing you to see if customer loss is impacting your revenue proportionally.
  • Interactive Controls: Use the icons in the top-right corner to zoom into specific dates, toggle between chart types, or download the graph for your internal business reviews.

Retention Chart

Lifetime Analysis ​

This section uses your current data to predict the long-term value of your average customer.

  • Expected Subscription Lifetime: An estimate of how many months a customer will stay subscribed based on your current retention rate.
  • Expected Lifetime Value (LTV): The total revenue you can expect to earn from a single subscriber before they churn. This is a critical metric for determining how much you can afford to spend on marketing.

Subscription & MRR Churn ​

Churn is the measure of lost customers. Monitoring this helps you identify "leaks" in your subscription model.

  • Subscription Churn: The percentage of customers who cancelled their subscriptions during the selected period.
  • MRR Churn: The total amount of recurring revenue lost due to cancellations or downgrades.
  • Churn Rate Trend: This line graph visualizes whether your churn is increasing or decreasing over time, helping you spot negative trends before they impact your bottom line.

Lifetime Analysis

Note: High churn in a specific month often correlates with the end of a promotional period or a technical issue. Use these dates to investigate and improve your customer experience.

With the Retention Report, you can move beyond simple signup numbers and focus on building a sustainable, recurring business by keeping the customers you've already won.