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Sales Report ​

This dashboard provides a quick and clear view of your store's sales and key metrics. It helps you see how well your products are selling and how your customers are interacting with them.

Accessing the Sales Dashboard ​

  • Go to your WordPress dashboard, then go to FluentCart Pro > Reports in the top menu bar.
  • When you open the Reports screen, click on the Sales tab. This is your main page for viewing sales information.

Key Sales Performance Indicators (KPIs) ​

At the top of this Sales Dashboard Overview, you'll find key numbers that update right away:

  • Net Revenue: The money your store earned after taking out any refunds or discounts.

  • Orders: The total number of purchases customers made.

  • New Customers: The number of new people who created accounts in your store.

  • Items Sold: The total count of individual products you've sold.

  • Refunded: The total amount of money you have given back to customers.

  • Total Refunds: The total number of times you have given money back.

  • Average Order Net: The average money earned per order after discounts and refunds.

  • Average Order Items: The average number of products in each order.

  • Average Customer Orders: The average number of orders each customer places.

  • Average Customer LTV (Lifetime Value): The average money a customer might spend with your store over time.

    Screenshot of Sales Report Page

Top Sold Products ​

This section lists your products that sold the most items. It helps you quickly identify your most popular items based on the number of units sold and the revenue they generated.

Top Sold Variants ​

Similar to top-selling products, this section breaks down sales by specific versions of your products (like different colors or sizes). This gives you even more specific ideas about which exact variations are selling best.

Failed Orders ​

This section shows orders that weren’t completed. It helps you track purchases that customers started but didn’t finish. To see all failed orders, click the View All Orders button on the right side.

Search Filter (Available Across All Reports) ​

A general "Search Filter" is at the top of the Sales Report. It's also on all other report types in FluentCart. This helps you quickly find specific facts within the report.