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Orders Report ​

The Orders Report in FluentCart provides in-depth analytics specifically focused on your store's order performance. This report allows you to analyze various aspects of your sales data, helping you understand trends, customer behavior, and fulfillment efficiency.

Accessing the Orders Report ​

  1. Go to WordPress dashboard, navigate to FluentCart Pro > Reports.
  2. Click on the "Orders" tab to access the Orders Report.

Order Report Chart ​

This chart visually represents order trends over time.

  • Timeline Options: You can view data on a "Monthly" , "Yearly" timeline, or "Custom Date" selection.
  • Metrics Displayed: Typically tracks "Net Revenue", "Gross Sales", and "Orders" over the selected period.

Interacting with the Order Report Chart ​

The Order Report Chart includes interactive controls that allow you to adjust the view or save the chart for your records. You can find these controls in the top right corner of the chart area.

  • Zoom In (Magnifying Glass Icon): This feature lets you take a closer look at a specific section of the chart. When you click this icon, you can select an area on the chart to magnify, helping you focus on data from a specific period within your selected date range.

  • Download as Image (Screenshot Icon): This button allows you to instantly capture a picture of the current chart. When you click it, a screenshot of the chart will be automatically saved to the downloads folder on your computer. This is very useful for quickly saving a visual copy of your report for presentations or for sharing with your team.

Average Monthly Performance ​

This section shows you your store's average numbers for each month. TIt also helps you understand typical sales, earnings, and order sizes over time.

  • Avg. Monthly Net: This is the average amount of money your store earns each month after all costs and deductions.

  • Avg. Monthly Gross: This is the average total sales amount your store makes each month before anything is taken out.

  • Avg. Monthly Orders: This shows the average number of orders your store gets each month.

  • Avg. Monthly Items: This shows the average number of single product items sold each month.

    Screenshot of Orders Report Page

Key Order Performance Indicators ​

The top section of the Orders Report provides a summary of crucial order-related metrics:

  • Gross Sales: The total value of sales before any refunds or discounts.
  • Total Refunds: The total monetary amount that has been refunded from orders.
  • Discounts The total monetary amount that has been discounted from orders.
  • Taxes: The total amount of taxes collected on orders.
  • Shipping: The total amount collected for shipping on orders.

New vs. Returning Customers ​

This section provides insights into the behavior of your new and returning customers for orders.

  • Type: Shows what kind of customer they are, like if they are a New (first-time buyer) or Recurring (buys again) customer.

  • Customer Count: The number of new or returning customers.

  • Order Count: The number of orders placed by new or returning customers.

  • Net Sales: The net sales generated by new or returning customers.

  • Average Net Sales: The average net sales per order for new or returning customers.

  • Gross Sales: The gross sales generated by new or returning customers.

  • Average Gross Sales: The average gross sales per order for new or returning customers.

  • "Show Percentages" Toggle: Check this checkbox of "Show Percentage" that allows you to view these metrics as percentages.

  • Export: Click the Export button to download Order Report CSV file.

    Screenshot of Orders Report Page

Orders Grouped By ​

This section breaks down order data based on specific criteria, offering granular insights.

1. Shopping Country ​

  • Presents a table showing "Country," "Orders," "Gross Sales," "Net Sales," "Average Gross Sales," and "Average Net Sales" for orders grouped by the customer's shopping country.

2. Day and Hour ​

  • Provides a table showing "Orders Grouped By Day and Hour", allowing you to analyze sales performance based on specific days of the week and hours of the day.

Additional Order Analytics ​

The report also includes various other charts and data visualizations for in-depth analysis:

  • Gross Sale by Day: Shows what days customers spent money, sorted by day for this week.

  • Item Count Distribution: Shows the distribution of product counts within orders.

  • Gross Sale by Hours: Visualizes customer spending patterns categorized by hour.

  • Time Between Order Created & Completed: Helps analyze the efficiency of your fulfillment process.

  • Order Value Distribution: Displays the distribution of order values across different ranges.

  • Average Order Gross Timeline: Tracks the average gross value of orders over time.

  • Average Order Items Timeline: Tracks the average number of items per order over time.

    Screenshot of Orders Report Page

Search Filter ​

A general "Search Filter" is available at the top right. Here, you can search using an order's status or its payment status. This helps you quickly find the exact information you need in the report.